Open Today! Sales: 9am-6pmService: Closed


Drive your dream Hyundai

Get on the road with a new Hyundai today

Apply Now

Hyundai Certified Used Vehicles

Guaranteed the best

The perfect vehicle for the perfect price

View Inventory

Current Offers

Our monthly specials

We have some of the best deals available

View Offers
Hallmark Hyundai Location

Visit Us

Located in
Birmingham, AL

1424 5th Ave N
Birmingham, AL 35203

Welcome to Hallmark Hyundai

Thank you for making your way to Hallmark Hyundai, your certified Hyundai dealer serving drivers throughout Birmingham and the surrounding areas. At our dealership, you’ll find a solid selection of new Hyundai for sale, as well as a carefully inspected lineup of pre-owned vehicles. We also have a well-connected finance center run by a qualified team of finance experts, who can help you get the right loan or lease in a quick, easy, and transparent manner.

Our commitment to our customers continues well beyond the date of purchase. We also have a professional team of Hyundai technicians on hand with the skills and equipment to handle all manner of maintenance and repairs, as well as a full stock of authentic parts. Make your way to Hallmark Hyundai in Birmingham today for quality vehicles, a friendly team, and professional service at every step of the way. And if you have any questions for us, you can always get in touch at 205-324-3371.

Learn More

Shop New Hyundai Cars & SUVs

The sales department at Hallmark Hyundai is here to assist local car buyers with locating the affordable new Hyundai near Mountain Brook they have been dreaming of; our sales specialists are highly knowledgeable in every new Hyundai model. Popular Hyundai vehicles like the new Elantra, Sonata, Tucson and Santa Fe are all here in stock in a range of trims, colors, and options. Fuel efficiency and exceptional value are hallmarks of Hyundai vehicles; just look at the new Accent subcompact car, Sonata Hybrid sedan and Tucson crossover for evidence of this.

Shop our new car inventory now, then plan a visit to our dealership soon to speak with our helpful Hyundai sales associates and take your Hyundai of choice for a test spin!

Our Birmingham Hyundai dealership offers some of the most popular new Hyundai vehicles, including:

Hyundai Palisade Pulling Boat

New Hyundai Palisade

Make bigger plans with the new Hyundai Palisade, available for sale right now at our Birmingham Hyundai dealership. As one of America’s best 3-row SUVs, the Hyundai Palisade offers room for 8 passengers, returns exceptional fuel economy, and can tow up to 5,000 pounds with ease. Thanks to a cavernous 86.4-cubic-foot cargo area (max), the Palisade is also worthy of tackling even the largest Costco trip. Don’t go to the drive-in movie theater without one.

Come test out the Hyundai Palisade for sale at our SUV dealership near Hoover. Live life to the fullest — and we mean the fullest — in a full-size Palisade.



2024 Hyundai Elantra



New Hyundai Elantra

Steer clear of Birmingham gas stations with the super-green, fuel-efficient, compact yet spacious Hyundai Elantra. Priced well below most class competitors, the new Elantra busts the myth that compact cars are out of style. A recent IIHS Top Safety Pick+, the Elantra keeps occupants protected, but the surprising comfort within its cabin is but one reason why small cars are making a resurgence. (Front and rear heated seats? Yes, please.)

Test drive the new Elantra at our Birmingham Hyundai dealership, and we’re sure you’ll become its newest fan.




2024 Hyundai Santa Fe


New Hyundai Santa Fe

The power and ruggedness of an SUV is perfectly epitomized in the new Santa Fe. Featuring modern tech, a beefy V6, and a towing capacity that is borderline superhero-like, the Hyundai Santa Fe makes quick work of household chores, while also being the perfect vehicle for a Crimson Tide tailgating party. If you need a new SUV near Tuscaloosa, you’ll find no better crossover than the new Hyundai Santa Fe or Santa Fe Hybrid.

Browse our current selection of Santa Fe SUVs for sale in Birmingham, including the Santa Fe Hybrid SUV.





2024 SONATA N Line in Serenity White


New Hyundai Sonata

As one of America’s most popular cars, the new Sonata is as classy as it is affordable. Offering class-leading passenger space, as well as a host of top-of-the-line safety systems, the Hyundai Sonata just makes too much sense (and costs too little cents) to pass up. In fact, with the Sonata at your disposal, we’re certain you’ll enjoy every trip taken-including those typically stressful work commutes.

Come discover what makes the Hyundai Sonata such a fantastic car. View our selection of new Sonata cars for sale in Birmingham.





2024 Hyundai Kona IIHS Top Safety Pick+

New Hyundai Kona

Ready to up your game with a unique SUV? Enter the all-new Hyundai Kona, a compact crossover that’s not short on style or power. Available AWD allows the Kona to tackle everything from slick roads to steep hills, and its special multi-link suspension smooths out every twist and turn. With the Kona SUV, the world will be in the palm of your hand.

Take a tour around Hoover with the Hyundai Kona by visiting Hallmark Hyundai today.



2024 Hyundai Tucson in Birmingham, AL



New Hyundai Tucson

As intelligent as it is stylish, the new Hyundai Tucson is the ideal crossover to get you places. It features a big 10.25-inch floating touchscreen, new Multi-Air Mode AC technology, Remote Smart Parking Assist, available HTRAC AWD, a hands-free smart liftgate, and a versatile dual-level cargo floor. If you’re looking for an SUV that’s designed to make life easier, look no further than the new Tucson. It’s smart, and you’re smart for choosing it.

Explore our available Hyundai Tucson models for sale near Hoover, including the Tucson Hybrid and Tucson Plug-In Hybrid.



2024 Venue Limited in Denim


New Hyundai Venue

The most affordable Hyundai SUV has arrived. Its name: Hyundai Venue. Returning up to 33 mpg on the highway, it’s incredibly fuel efficient. Priced starting below $20,000, it’s incredibly budget-friendly. Plus, with standard Lane Keeping Assist, Driver Attention Warning, Forward Collision-Avoidance with Pedestrian Detection, and special 5-MPH bumpers, it’s incredibly safe. Very nice.

Look through our selection of new Hyundai Venue crossovers for sale.




2024 Hyundai Santa Cruz


New Hyundai Santa Cruz

Is it a truck? Is it an SUV? The first-ever Hyundai Santa Cruz is neither, yet both all at once. As Hyundai’s ingenious Sports Adventure Vehicle (SAV), the Santa Cruz features the best parts of a sports utility vehicle (handling, convenience and interior comfort) and the best parts of a pickup (ruggedness and a truck bed). Plus, the Santa Cruz also includes some innovative items that make it stand out in a crowd, such as a smart multi-function tailgate, an integrated sliding tonneau cover, and the class-exclusive Hyundai Digital Key tech. Sounds like a camping trip in Birmingham is in your future.

Visit our truck dealership near Hoover to buy or lease a Hyundai Santa Cruz in Birmingham.




2024 IONIQ 6 Ultra-Fast Charging

New Hyundai IONIQ

If you haven’t already made the switch, it’s time to start driving an electric vehicle. But don’t just pick any EV you find! Few electric SUVs can compete with the all-new IONIQ 5, which won several coveted awards as Hyundai’s flagship EV. It offers over 300 miles of driving range and is one of the only electric vehicles on the market to support 800V ultra-fast charging, allowing it to add 68 miles of range in just 5 minutes.

Contact our EV dealership in Birmingham to request more information about the new Hyundai IONIQ 5 SUV.




Take a moment to browse our extensive online inventory of new Hyundai models for sale, where you can “comparison shop” a variety of vehicles and pick your favorites. And don’t forget to check out our money-saving Hyundai specials and inventory of available Hyundai hybrid cars. When you’re prepared to take the next step toward a new Hyundai, contact our Hyundai dealership near Hoover at (205) 324-3371 to schedule a personal test drive.

Shop Online with Hyundai Shopper Assurance

Know exactly what new Hyundai you’d like to lease or buy? Start the purchasing process without taking off your slippers. With Hyundai Shopper Assurance, you can start buying your new Hyundai car or SUV from the comfort of your own home.

Here’s what you get when buying a car online at our Hallmark Hyundai dealership:

Customize Your Deal

It takes just 4 steps to customize your own deal online:

Choose Your Vehicle – Save time and make the purchase of your new or used vehicle at Hallmark Hyundai even easier.

Personalize Your Payment – Get a complete picture of your monthly loan payments and total buying power.

Value Your Trade – Tell us about your current vehicle, and we’ll send you a cash or trade-in offer online.

Apply for Financing – Take a few minutes to send us some basic information, and you’ll avoid waiting for lender approval in the store.

Transparent Pricing

Don’t guess how much that new Santa Fe or Kona is. All new Hyundai SUVs and cars for sale online feature up-front prices. You can also quickly and conveniently compare those prices with other Hyundai models and trims. And don’t forget to check our Birmingham Hyundai incentives for even more savings.

Flexible Test Drives

If we have the Hyundai you want in stock, you can schedule a test drive in about 60 seconds. You can set up a day and time to visit our showroom, or we’d even be happy to bring the vehicle to you, whether you live in Birmingham or Hoover, AL. Talk about convenience!

3-Day Worry-Free Exchanges

Worried your new Hyundai Sonata SE might be too blah, like Tame Ron from accounting? Don’t fret. We’d be happy to exchange it for an exciting Sonata Limited or another new Hyundai. Just give us a call.

About the Hallmark Price Protection Promise

Should you find a lower-priced new Hyundai vehicle sold by another Hyundai dealer in Hoover, Tuscaloosa, or the surrounding Birmingham area , we guarantee we’ll match their price or hand you a refund of $500. This is our Hallmark Price Protection Promise, and it covers all new Hyundai models that we have for lease and sale. If it has our name on it, you have our word on it.

If you’d like to learn more about why we’re one of the best Birmingham auto dealerships, feel free to review all the other benefits of buying from Hallmark Hyundai.

We’re Also a Premier Used Car Lot near Hoover!

As one of the leading used car dealerships in Birmingham, we pride ourselves on selling only the “cream of the crop,” so you can buy a used car with confidence. If you are in the market for a value-priced pre-owned vehicle, you’ll be pleasantly surprised at our quality, affordability, and wide selection of quality used cars for sale.

Additionally, we have many money-saving used car specials, as well as bargain used cars under $10,000. If you’d like to find out about your car’s trade-in value, our vehicle appraiser tool will tell you in a few easy steps. Or contact our Birmingham used car lot for immediate assistance from a Hallmark Hyundai team member.

Taking the Mystery Out of Financing & Leasing a Car in Birmingham

There’s no trick to getting a great deal on a new or pre-owned vehicle at our Hyundai dealership near Tuscaloosa. Our dedicated team of finance professionals will work hard to secure the lowest possible interest rate and the best possible financing terms.

Your first step to getting approved for an auto loan through our car dealership in Birmingham? Fill out a simple online finance application that asks you a few basic questions. It only takes a few minutes, speeding up the pre-approval process.

From there, we’ll work with a variety of lenders to personalize your financing needs to suit your budget and financial situation. We make the entire process simple and hassle-free, something many other car dealers in Birmingham can’t do. Even if you have poor credit, you’ll find that our Birmingham car dealership can help you get behind the wheel of an affordable vehicle!

We also offer a college graduate program for all you graduated Bama students! For more information about these auto financing programs or our current Hyundai lease incentives, please contact our Hyundai dealership near Bessemer at (205)-324-3371 to speak with someone from our finance department.

Certified Hyundai Service & Genuine Hyundai Parts

Our Hallmark Hyundai service team provides a variety of services and resources to keep your vehicle in top shape. The highly trained and certified technicians at our Hyundai service center will ensure that your car is maintained and repaired properly. We also make it easy to schedule a service appointment online or contact a service technician with any questions you may have. Be sure to check out our valuable auto service specials to save your hard-earned money.

And the team members within our well-stocked Hyundai Parts department will assist you in ordering the right OEM car parts and accessories for your Hyundai.

For additional questions regarding service, parts, special offers or factory recalls, please contact our auto service department.

Hallmark Hyundai 33.514960232943594, -86.81587597901753.